Where these numbers come from

Singularity Film has been trading since 2012. Which gives us a long and fairly unforgiving record of what our work sells for.

The ranges below come out of that ledger, covering clients including Vax, Ottobock, Passenger Clothing, Dorset Orthopaedic, Gloucestershire County Council, Pacaso Homes, and the University of Bristol Business School. Where a project was split across a deposit and a balance, we have added them back together so you see the project price rather than the instalment.

Four things worth knowing before you read them:

• All figures exclude VAT.
• We are based in Gloucestershire and work nationally. Our rates sit below central London and above the bottom of the market. Industry benchmarking generally puts regional UK production 15 to 25% under London equivalents, which matches what we see.
• These are the rates we are carrying into 2027. Where a price has moved up for next year, the figure below is the new one.
• One range on this page is not drawn from a completed invoice. We say so when we get to it.

The two numbers that set every price

Almost all video pricing reduces to two things: how many days you are on location and with how many people, and how many days someone then sits in an edit suite. Everything else is a rounding error by comparison.

This is why three quotes for the same brief can land £4,000 apart without anyone being dishonest. One has assumed a solo filmmaker, one has assumed a director and a camera operator, and one has assumed four days of post rather than one. None of that is visible in the final number unless somebody itemises it.

When you get a quote from anyone, including us, the useful question is not "why is it that much". It is "how many shoot days, how many crew, and how many edit days". Ask three suppliers that and the comparison becomes obvious.

Photography and videography day rates

Day rates are the building blocks. They suit work where you need a professional on site capturing material, and where the edit is either light or handled by someone else.

• Photography, half day: £400 to £750. Three to four hours on location, professional lighting where the shoot needs it, a set of edited and colour-corrected images, and a commercial usage licence. 
• Photography, full day: £750 to £1,250. A full shooting day, more setups, more locations, and a larger edited selection.
• Photography, multi-day: from £2,250 for two days. Conferences, events, and campaign shoots that need consistent coverage across consecutive days.
• Videography, per day: £995 to £1,500. A filmmaker, full camera, lighting, and audio kit, and delivery of the day's material. £995 is by some distance our most common videography day rate; £1,500 reflects days with heavier kit requirements, more locations, or a tighter turnaround.
• Content capture days: £800 to £1,500. Built for volume rather than a single hero piece. Restaurants, product ranges, and events where the point is to come away with a bank of social-ready material. 
• Single-day shoots, filming and edit: £1,500 to £2,500. One shooting day plus post-production, delivered as a finished film rather than raw material. This is the most common shape of project we take on.

For context, freelance benchmarking data put the UK average videographer day rate at around £427 in 2026, while central London production days for mid-tier work average closer to £2,800. Both of those are real numbers describing very different things, which is precisely why "what does a videographer cost" is such an unhelpful question.

Project pricing: video production, commercials, and brand films

Once a job involves scripting, multiple deliverables, or a crew, day rates stop being useful and project pricing takes over. A flat project fee also protects you from the classic trap where the shoot comes in on budget and the edit easily doubles it.

• Video production: £2,500 to £4,000. A defined project with pre-production, a shoot, and a proper edit. Typically one hero film plus supporting cutdowns. This band has been remarkably stable for us across several years of invoices.
• Commercial video production: £5,000 to £8,000. Multi-deliverable commercial work for brands and manufacturers, usually across more than one shoot day, with product-led direction, a full grade, and a set of platform-specific exports. This is our best-evidenced range on the entire page, with repeat invoices clustering tightly between £5,050 and £7,400.
• Brand films: £5,500 to £12,500. The story-led end of commercial work. Creative development, a two-day shoot as standard, three or more days in post, colour, sound design, and a licensed track. Our largest brand film project in the current dataset came in at £12,400 across a seasonal campaign.

The top end: TV commercials and documentaries

Here is the honest bit. These two categories are where published pricing is least reliable across the industry, because the projects are genuinely bespoke and the sample size for any one company is small.

• TV commercials: £8,500 to £25,000. This is the range we flagged earlier. it is built up from our own crew and post-production day rates for a full-crew two-day shoot with three to four days of post, then extended to reflect what talent, casting, licensing, and Clearcast clearance realistically add. Broadcast-cleared work with paid talent moves past £25,000 quickly.
• Documentaries: £2,750 to £15,000. Genuinely the widest range on this page, and it is wide for a reason. The bottom of it is real: we invoice public sector and charity documentary work at rates we would not offer a commercial brand, and a recent county council film sat at £2,750. Commercial long-form with research, multiple shoot days, archive, and sound design belongs at the upper end.

If a supplier quotes you a documentary without asking how many shooting days it needs and how much research sits in front of them, the number is a guess.

What we expect to change in 2027

Crew costs are the pressure point. Freelance rate surveys have tracked meaningful year-on-year increases across UK production since 2022, and that flows directly into any quote that involves more than one person on set. Solo and small-crew work has held far steadier, which is part of why our day rates have barely moved while our full-crew project pricing has.

The other shift is deliverable count. Five years ago a client wanted a video. Now the same budget is expected to produce a hero film, a set of vertical cutdowns, stills from the same day, and something that works with the sound off. That is not a price increase, but it is a scope increase, and it is the single most common reason a quote comes back higher than someone expected.

How to actually use these numbers

Take whatever you were planning to spend and work backwards into days. If your budget is £3,000, you are buying roughly one shoot day and a solid edit. If it is £8,000, you are buying a crewed multi-day shoot with real post-production. Neither is better; they are just different films.

Then decide what you actually need before you speak to anyone. Most overspending in video production does not come from being overcharged. It comes from commissioning a brand film when a content capture day would have done the job, or from booking a full crew for something one person could have shot better and more intimately alone.

We publish these numbers because If your budget and our rates are not a fit, we would both rather find that out now than after a 40-minute call. If they do, please do reach out and we will reply the same day.