Is Your Brand Missing a Technical Video Series?

Here’s the Top 3 Reasons Why You Need One

A technical video is a short film that aims to communicate how or why something works, simply and engagingly. Having a technical video series will help to demonstrate the benefits of a product or service and to boost sales.In this blog post, we’ll go on to discuss why you need a technical video series and how your business can benefit from it. Let’s start by breaking down why a technical video series can benefit your business:

1: To Educate or Explain

Video is the quickest way to convey information. Nowadays people’s attention spans are incredibly short. This means that brands utilise the power of video to convey how their product works, to educate their sector, to explain the features and benefits, or to delve into the science behind their product or brand. Some examples of this include:

1. Internal communications 
2. Science behind your product
3. Why the product works
4. Teach your audience

Here you can find an example of a video we created to educate others  and to explain a product:

https://youtu.be/-7mP5R5k59w 

2: To Help and Support Your Customers.

AlumierMD | Informative & Creative Animation from Singularity Film Production on Vimeo.

By elaborating further on the details of your services or product, clients will gain a better understanding of what you are offering. This will help to build trust between you and the client.

These explainer videos are a great way to support your clients by sharing further information about your product and helping them to understand what to do and how to do it. Explainer videos also help to bring a sense of simplicity to your company, allowing complicated ideas to be turned into simplistic concepts. Some examples of these videos include:

1. How-To Videos
2. Customer Support Videos
3. YouTube Series
4. Inspirational Video Series

Here you can find an example of a video we created to help and support your customers:

https://vimeo.com/387121584

3: To Establish Trust and Credibility.

Posting explainer videos allows your company to connect with your customers, helping them to make an honest decision about whether they would purchase the product or not. This in turn makes the purchasing aspect much easier for clients. Some examples of these videos include:

1. Product Overview
2. USPs and Comparison Video
3. Technical Deep Dive Video

Here you can find an example of a video we created to establish trust and credibility:

https://youtu.be/ssmhUc_3pyw 

Summary

Having a technical video series will benefit your business in many different ways, showing customers that your company is helpful and genuine when it comes to assisting them. Most importantly they underpin your brand offering, showing that it’s not just a glossy image and that it has substance underneath! I wouldn’t buy a high value product without first knowing exactly how or why it works like it does.

Singularity Film can help to create technical videos which can be used to boost your business and drive more sales.

If you are interested in discussing creating a technical film series for your business, please feel free to reach out to either Moss Davis or Sophie Hewitt via Linkedin, fill out our short form which you can find here: https://typeform.com/singularity, or send an email to sophie@singularityfilm.co.uk.