2024
Tofka
Tofka 2024
For this exciting project, we created a visually striking product video to showcase Tofka, a premium toffee vodka, for its launch into a new chain of pubs. The video was designed for in-store screens, captivating customers and elevating the product's appeal at the point of purchase.
Using specialised macro lenses, we captured the rich, golden hues and luxurious textures of Tofka in exquisite detail. Our lighting approach combined soft, diffused light to enhance the warm tones and smoothness of the liquid with precise hard lighting to pick out the mesmerizing shimmer and swirling effects unique to the product. These dynamic lighting techniques brought the indulgent essence of Tofka to life on screen.
Our passion for product and drinks video production shines through in every detail. By focusing on lighting, texture, and movement, we crafted a visual story that highlights the premium quality and irresistible allure of Tofka.
- Product Video
- Social Media Content
- Strategic content
- Cheltenham
Deliverables
The project included both video production and a complementary photography series, designed for use on in-store screens, digital platforms, and promotional materials.
Our photography played a vital role in this campaign, providing striking still images tailored for both in-store displays and social media platforms. We crafted bold hero shots of Tofka’s signature bottle, capturing its golden hues and shimmering details with precision. The photography utilized the same meticulous lighting techniques as the video, blending diffused light to enhance the bottle's rich tones and hard light to emphasize the dynamic swirls in the liquid.
The still images were optimized for social media, designed to stand out in feeds and generate excitement around Tofka's launch. These assets were curated to align with the brand’s visual identity, ensuring consistency across all touchpoints. From Instagram posts to stories and promotional banners, the photography enhanced engagement and built anticipation for Tofka’s arrival in the pub chain.
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