VAX

Pre-production

We storyboarded this one hard. Four full storyboard revisions took the film from a continuous one-shot concept to the final 32-shot, dock-punctuated structure — every frame visualised before a single camera rolled. The final board mapped every shot, transition, lens, prop, and mess material across a two-day schedule.

The mess itself got its own R&D. Not everything that looks messy reads well on camera or picks up cleanly in one take: coffee granules became a hero material (great texture, perfect pickup), flour was banned from set entirely, and the "cobweb" shots used naturally collected dust rather than anything faked.

Location scouting covered fourteen properties across Gloucestershire and the Cotswolds before we landed on the winner: a modern lakeside home in the Cotswold Water Park, with the open-plan kitchen, staircase, bedroom, and driveway the shot list demanded — plus a lake out the window that made every wide look expensive.

The shoot

Two days on location in May 2026, with a deliberately small, fast unit: Moss Davis directing, Barney on camera as DOP, and Liam assisting. The Vax team joined us on set, on hand for product guidance and creative input as beats came together.

Day one we hit it hard — the full narrative spine of the film, from kitchen to stairs to bedroom to car, wrapping ahead of schedule with more in the can than planned. Day two was the fun stuff: pickup shots, macro product beats, and FPV drone runs flying the camera through the house for the film's most kinetic moments.

The kit list punched well above the crew size: Ronin gimbal tracking moves, a Laowa probe lens for the inside-the-mess shots, macro sliders for the boost-button details, a cinewhoop FPV drone for interior fly-throughs, and a Mavic for the exterior reveals. We even modified a demo unit so the HandVac Pro itself could carry a POV rig.

Post-production

The edit leaned bold: fast-paced cutting, whip pans, morph transitions, and 3D CGI renders bridging shots, with a kinetic text treatment carrying the product messaging — the client went text-led rather than voiceover, and it was the right call. Everything was graded shot-by-shot in DaVinci Resolve.

We'd pushed for a longer cut, but the client landed on a snappy 20 seconds — and for a retail destination, snappy wins. Delivered as a 4K master with text, plus a clean ProRes version for social re-use.

The result

Signed off with approval from across the Vax business, delivered on time, and now live across their retail channels.

"Shots look great! Love some of the editing techniques used too — great job. That overhead-to-probe is a beaut." — Creative Team, Vax

"This is now fully approved! Had some great feedback from around the business. Thanks for your patience and hard work on this project." — Creative & Brand Lead, Vax