AGENCY – HURRICANE DESIGN
CLIENT – COCA-COLA
TALENT – SAM LUCKING, POLLY STALEY
MUSIC – PREMIUM BEAT
DRONE TREES FOOTAGE – SHUTTERSTOCK
Our services included; Idea Generation, Storyboarding, Production, Photography & Editing. We used a range of cinematic filmmaking techniques that we hope give the viewer a feeling of passion, care for design, positivity and forward thinking.
We open with a wide aerial shot of the Nordic woodland to set the stage, the sound of the wind then leads us to the sound of the designers pencil mapping out his ideas. The films implements use of our new Laowa Macro Lens which gives a really unique perspective, similar to that of a CGI render or a ‘bug eye view’ – we hoped that this would clearly show the textures of both drawing and the paper bottle material. Throughout the film we use soft piano music to reflect the passion and craft of the designer and the careful consideration behind the project.
Both Hurricane Design and Coca-Cola were expressly happy with the results and we are proud that our media has helped visualise the story through emotive, informative storytelling showcasing the prototype bottle technology and how the Coca Cola Company are investing in their vision of a ‘World Without Waste’.
Kind words from Hurricane Design:
“Polly has just shared the final cut of the Coca Cola videos and I wanted to send you our thanks. They are incredible – gave me goose bumps watching them. You are extremely talented 😊 Thank you again for all your help and expertise delivering this project” Meg – Hurricane Design Consultants Ltd
Thank you again to yourself and Polly for all your help and expertise delivering this project”